Are you white?

Well, it can be predicted surprisingly well by your use of certain products and brands.  The Post sums up some of this intriguing research:

The cultural divide is real, and it’s huge. Americans live such different lives that what we buy, do or watch can be used to predict our politics, race, income, education and gender — sometimes with more than 90 percent accuracy.

It turns out that people are separated not just by gun ownership, religion and their beliefs on affirmative action — but also by English muffins, flashlights and mustard.

To prove it, University of Chicago Booth School of Business economists Marianne Bertrand and Emir Kamenica taught machines to guess a person’s income, political ideology, race, education and gender based on either their media habits, their consumer behavior, their social and political beliefs, and even how they spent their time. Their results were released in a new working paper from the National Bureau of Economic Research.

I was definitely surprised by some of these, but here you go.  Like who would think that owning a pet or a flashlight would be so predictive?!  But maybe that’s because I’m white.

And here’s the political positions that predict whiteness:

And, last but not least, the brands that predict you are liberal:

Apparently I’m a bad liberal because I like Arby’s, Jif, and am wearing Dockers as I type.

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