How the press should respond to an Alternative Facts world
January 23, 2017 Leave a comment
Great piece from Jay Rosen:
Trying not for elegance but for accuracy, I would call this event a “relationship message delivery vehicle,” operating on three levels.
First, it told staffers who work for Trump: this is what we expect. If The Leader is reeling from a narcissistic wound (crowd figures too small) you will be expected to sacrifice dignity and best practice to redress that wound. That’s what you bought into when you agreed to work for President Trump. This is a stark statement. No wonder Spicer sounded tense…
A second message was to the press. You will be turned into hate objects whenever we feel like it. We can do that to you without providing right of reply because… what are you going to do about it? Small mistakes quickly corrected will be treated as evidence of malicious wrong doing by the entire group. (And you deserve that.) We are not bound by what you call facts. We have our own, and we will proceed to put them out regardless of what the evidence says. It’s not a problem for us if you stagger from the room in disbelief. We’re not trying to “win the news cycle,” or win you over. We’re trying to demonstrate independence from and power over you people. This room is not just for briefings, announcements and Q & A. It’s also a theater of resentment in which you play a crucial part. Our constituency hates your guts; this is the place where we commune with them around that fact. See you tomorrow, guys! …
A third “relationship” message went to the listeners, in tripartite.
* To the core Trump constituency — and an audience primed for this over years of acrid ‘liberal media’ critique — two things were said. “We’re going to rough these people up.” (Because we know how long you have waited for that.) But also, and in return, you have to accept our “alternative facts” even if your own eyes tell you otherwise. This too is a stark message. The epistemological “price” for being a solider in Trump’s army is high. You have to swallow, repeat and defend things that simply don’t check out…
When I say #sendtheinterns I mean it literally: take a bold decision to put your most junior people in the briefing room. Recognize that the real story is elsewhere, and most likely hidden. That’s why the experienced reporters need to be taken out of the White House, and put on other assignments.
Look: they can’t visit culture war upon you if they don’t know where you are. The press has to become less predictable. It has to stop functioning as a hate object. This means giving something up. The dream of the White House briefing room and the Presidential press conference is that accountability can be transacted in dramatic and televisable moments: the perfect question that puts the President or his designate on the spot, and lets the public see — as if in a flash — who they are led by. This was always an illusion. Crumbling for decades, it has become comically unsustainable under Trump. [emphasis mine]
Please note: I am not saying that as a beat the White House is unimportant, or that its pronouncements can be ignored. I’m not saying: devote less attention to Trump. Rather: change the terms of this relationship. Make yourself more elusive. In the theater of resentment where you play such a crucial part, relinquish that part.
Yes, yes, yes! Though, we’ve been heading towards this, Spicer’s “press conference” as presidential press secretary represented something new, different, and bad. And, hopefully something that will truly shake the press out of business as usual. The time for “both sides” false equivalence journalism and access journalism is long gone.