Video of the day

Why yes, this is a video of a grown woman opening and playing with a Barbie set where Barbie picks up her dog’s poop.

Now, prepare to have your mind blown…

Videos like this are the top-earning videos on all of Youtube.  Yes, more than Taylor Swift:

An unidentified individual or group responsible for uploading videos that simply show a woman opening Disney toys made an estimated $4.9 million last year, more than any other channel for 2014, according to OpenSlate, a video analytics platform that analyzes ad-supported content on YouTube.

Disney Collector is part of a new, highly lucrative genre of online videos called “unboxing.” Unboxers with seemingly no active sponsorship will decide on a set of consumer items, from electronics to makeup, and didactically discuss a given product’s parts and features. But it’s toys that seem to have taken off — at least two other unboxers, DisneyCarToys and the aforementioned BluCollection ToyCollector currently sit on OpenSlate’s most-viewed list and could crack its top-earner list for 2015.

“A lot more of these toy channels have started showing up in our platform,” Ritchie said. “They’re doing a good job [with] engagement, showing consistent influence, which takes into consideration things like social media and sharing.

Disney Collector’s particular success seems to be owed to her having hit the toy spot earlier than her peers, cementing her status as a superstar among children. Maria Moser, a mother of three who blogs at, said she stumbled upon the videos about a year ago when she and her youngest son, then two, were searching for Thomas the Tank Engine videos.

She said her son just “really likes seeing the different toys opened and played with.”

Why do I know about this particular video?  My four-year old daughter was entranced by the whole thing (I gotta admit, I couldn’t resist watching Taffy pooping) and watches these all the time.  I think she is write now actually while I’m typing this post (mind you, I queued this for later posting).  She’s helping these people earn millions.  Who would have ever guessed little kids couldn’t get enough of watching other people open and play with toys.  Bizarre.

About Steve Greene
Professor of Political Science at NC State

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