The power of partisanship (and pizza)

Nice little piece of research that shows the tremendous power of partisanship by taking a look at how attitudes towards Godfather’s Pizza has changed in recent months in obvious response to its most famous former CEO, Herman Cain.  This little chart pretty much says it all:

Godfather's Pizza Index by Political Party

Personally, I’ve never been much of a fan.  I always found their pizza to be too cheesy.  In a good pizza, crust, cheese, sauce, and toppings need to be an excellent balance.   Like Victor’s Pizza in Springfield, VA, Brooklyn Boys in Cary, and Amore and Vics’s in Raleigh.

Anyway, this chart is an amazingly clear demonstration of the way in which partisanship drives our other political (or in this case, not that political) attitudes.   Back in my grad school days, I remember reading endless debates as to whether partisanship was more the driver of other political attitudes or the consequence of other political attitudes (e.g., the economy, candidate and party assessments, etc.).   Now, obviously, there’s certainly causality heading both ways, but I’ve always put myself firmly in the PID über alles camp.  I usually draw a chart just like the one below for my students to express what I think the best evidence indicates as for the causal relationship between partisanship and other political attitudes.

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