Is it any wonder GM went bankrupt?

Apparently the geniuses in GM management have decided that from now on, there should be no “Chevy” only “Chevrolet.” Sure, whey not just ignore a brand nick-name that’s as much a part of Americana as “Coke.”  I’m sure that’s smart.

Bye-bye, indeed, Miss American Pie. If General Motors has its way, you won’t be driving your Chevy to the levee ever again.

On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the brand, which was the nation’s best-selling line of cars and trucks for more than half a century after World War II.

And one way to present a consistent brand message, the memo suggested, is to stop saying “Chevy,” though the word is one of the world’s best-known, longest-lived product nicknames.

I don’t have much strong attachment either way, but my Chevy/Geo Prizm was a great car for 8 years before I pulled out in front of somebody (my only accident ever) just before we moved from Lubbock, TX.  It was actually great timing, as we were already planning on upgrading to a minivan when we got to NC.


About Steve Greene
Professor of Political Science at NC State

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