When gaining weight was cool
November 28, 2011 1 Comment
Just one in a series of amazing (to these modern eyes) ads decrying skinniness and the virtues of weight gain for being an attractive woman. Pretty incredible that we’ve got from that to this:
It’s quite a tale of how society can structure our ideas of what is attractive (within a range, of course). And I still don’t get how fashion models are invariably just absurdly skinny when very few men I know actually seem to find such women attractive. Not to mention, if one buys evolutionary theories of sexual attraction (which I do), the woman in the bottom picture is going to have a lot of trouble bearing children. Anyway, do check out all the ads just to think about how far our society’s messages about women’s bodies have changed.