Thanks to my recent weight loss, I’m wearing a nice pair of Levi’s 550′s relaxed fit in size 32×34. In fact, one of the impetuses for my diet (as mentioned) was fear of going over the symbolic point of having my waist larger than my inseam. Now I’m back down to 2 inches and 20 pounds to spare. I will say that it is really hard to find relaxed or loose fit jeans in a size where the waist is 2 inches smaller than the inseam. I get the feeling that most men looking to buy jeans that are “relaxed” or “loose” have significantly more girth than I do. Thanks to a special order at JC Penney, I’ve now got two pair of 32×34. And I shall not wear them out any time soon, because instead of washing them (which, as we all know, is hard on clothes), I can just freeze them.
That’s right. Levi’s (the only brand of jeans I’ve worn since middle school) is really pushing less water usage both in the manufacturing and the usage of their jeans. Nice article about it in the Times last week:
The company wants to reduce that number any way it can, and not just to project environmental responsibility. It fears that water shortages caused by climate changemay jeopardize the company’s very existence in the coming decades by making cotton too expensive or scarce.
So to protect its bottom line, Levi Strauss has helped underwrite and champion a nonprofit program that teaches farmers in India, Pakistan, Brazil and West and Central Africa the latest irrigation and rainwater-capture techniques. It has introduced a brand featuring stone-washed denim smoothed with rocks but no water. It is sewing tags into all of its jeans urging customers to wash less and use only cold water.
To customers seeking further advice, Levi Strauss suggests washing jeans rarely, if at all — the theory being that putting them in the freezer will kill germs that cause them to smell. [emphasis mine].
I’ve never been one for washing my jeans all that much– now I can just claim it is out of eco-friendliness, instead of laziness (and, not wanting to wear them out). Hadn’t thought of freezing them before. I don’t think I’ll go as long as this guy, though:
There was more awareness on online jeans forums. Edmund X White, a Brooklyn photographer, even chronicled his efforts to avoid washing his jeans. Two months into his experiment, on his honeymoon in Jamaica, he wrote, he dived into the ocean with a pair on. Afterward, Mr. White boasted, 11 months passed without a wash.
“As long as you don’t get dirt on them, don’t do a lot of strenuous activity in them and — sorry if this is a bit vulgar — be sure to always wear underwear, you can really go a very long time between washing,” he wrote.
Mostly, though, kids have a way of getting your jeans dirty in a way that freezing does nothing about. Something tells me a good freeze won’t get rid of the smell of baby spit-up.